Le Nordet: A Family Story Behind an Eco-Friendly Project

Behind every snowmobile trail, every backcountry ski run, and every innovative project are passionate people. Hosted by Christine Bérubé-Martin, the web series Behind the Scenes in Gaspésie gives a voice to those who contribute to the vitality of a region where winter is much more than just a season. Among them is Jeffrey Samuel-Bond, co-owner of Le Nordet in Saint-Georges-de-Malbaie, an entrepreneur distinguished by his commitment to building in line with his values.

Entrepreneurial Journey: From Dream to Reality

The Le Nordet experience is a story of family, passion, and a childhood dream come true. Jeffrey worked for several years as an adventure guide before naturally moving into entrepreneurship. While he had a successful career as a guide, his journey has long been centered on one project: buying back the Motel Bond, his grandfather’s former establishment. In 2019, he realized his dream by becoming co-owner alongside his godfather. This is how Le Nordet came to life—an eco-tourism center that highlights a Nordic spa and a variety of outdoor activities.

Beyond his childhood dream, Jeffrey is guided by strong values. Eco-conscious and aware of the impacts of climate change, he focuses on sustainable management. Some of his decisions—such as the spa’s opening hours or his choice to renovate rather than rebuild—reflect this commitment directly.

A Complete Eco-Tourism Experience

Between Percé and Gaspé, Le Nordet offers a chance to recharge in a stunning natural setting, close to both the sea and the forest. On site, the Nordic spa, outdoor activities, and accommodations come together perfectly.

As the first Nordic spa in Gaspésie, Thuya Spa offers a full thermal experience with a variety of pools and massage therapy.

Beyond relaxation, visitors can enjoy a variety of year-round outdoor activities to explore the Pointe-Saint-Pierre area. In winter, guided snowshoeing outings are offered. Guests can also rent equipment and explore a self-guided trail at their own pace.

In summer, kayaking excursions offer a completely different perspective of Percé Rock or a chance to explore Pointe Verte and its fascinating geology. With a bit of luck, you might spot whales, seals, and seabirds! These excursions are designed for both young families and experienced paddlers, and are available in a variety of formats.

After a day spent outdoors, the lodge’s rooms provide a dreamlike place to rest. Le Nordet offers a rare balance between accessibility and tranquility, making it an ideal destination for a responsible stay.

Watch the episode Entrepreneurship in Step with Winter to discover the full story of Jeffrey Samuel-Bond and to immerse yourself in his world and that of Le Nordet.

To continue exploring and better understand what drives the people who contribute to the region’s momentum, the web series Behind the Scenes in Gaspésie offers a collection of inspiring profiles available on our YouTube channel.

Please note that these texts have been translated by AI.